About Us

Habitly is a platform for live & interactive fitness classes. We provide Fitness Professionals with the tools to deliver the best virtual fitness experience and connect with their participants worldwide.

Meet The Team

Shadab Rashid Profile Pic

Shadab Rashid

Co-Founder & CEO

Rashid has been working on tech products for 12+ years, created a B2C tech startup, led product & design teams, and also taught courses online. He believes our mental and physical health should be our biggest priority. Passionate about building sustainable habits and fitness routines himself, he strives to make fitness accessible to everyone globally.

Martha Fedorak Profile Pic

Martha Fedorak

Co-Founder & COO

As a CPA, MBA, Martha worked in the corporate world while teaching yoga and fitness classes as a hobby for several years. She has seen first hand how difficult it is for passionate fitness instructors to make a living. Martha is keen on empowering fitness instructors around the world to have their own financial freedom while doing what they love!

Steve Hoeg Profile Pic

Steve Hoeg

Co-Founder & CTO

Previously Director of Engineering of Adobe Video division and with 15+ years of industry experience, Steve has led large engineering organizations & delivered best in class software to the millions. Aside from being an advocate of health & fitness himself, Steve is also driven by an unrelenting passion for building new products & teams.